| Elemis was created in 1990 as a lifestyle brand of aromatherapy products aimed at treating each person holistically with plant essential oils and marine extracts mixed in natural bases. Unlike many of our competitors, our commitment was not just to offer a natural product that appealed to the emotions of our potential customers. We were also committed to providing an active therapeutic range that could help treat the skin - that could provide positive results and that would be a pure pleasure to use as part of the individual's lifestyle. We wanted our product to inspire our customers to care for their well being. In our vision we wanted the product itself to be a reminder - a mentor - to our customers to live with wellness in the forefront of daily life. We indulged in the services of Jan Kusmirek, a highly renowned Herbalist and Aromatherapist who helped us achieve the kind of product that was in our mind's eye. That was ten years ago, and slowly - mainly by word of mouth and recommendations from therapists, Elemis has grown to be the preferred professional aromatherapy brand by Health and Beauty Editors throughout Great Britain and the rest of the World. There are a few reasons why Elemis is superior to other aromatherapy products. One of the reasons is our effort to ensure that all essential oils and plant extracts are of premium medical grade with high therapeutic value. The other is that we only use first extraction. These two practices seem small, but make a world of difference to the finished product. Growing medicinal plants is a science, and extra effort is spent selecting only the finest seeds, growing them in the most effective conditions and cultivating them just at the right time. The plants are then dried carefully and the active ingredients extracted using highly technical equipment. Elemis plant essential oils are most potent and are extracted only once from the plant, whereas some aromatherapy ranges can use essential oils that have been extracted ten times! Imagine drinking a cup of tea with a tea bag that has been used ten times! This means you will still have some aroma but little, if any, therapeutic plant activity. However, there is one other, perhaps even more important reason that our aromatherapy products are so powerful on the skin. It is because we use "Absolutes", the purest form of living energy extracted from the plant. |
